The Curious Drinker began in 2015 as Craft Gin Club, appearing on Dragons' Den in 2016 to secure investment from Sarah Willingham. It rebranded in June 2026 to reflect a broader offering beyond gin, now covering rum, tequila, whisky, vodka and alcohol-free spirits alongside its original category. Members receive regular subscription boxes containing mixers, cocktail ingredients and tasting guidance to help them explore new spirits, alongside one-off boxes, gifts and ready-to-drink cocktail sets. It has grown into one of the UK's largest spirits subscription services, with hundreds of thousands of members to date.