Baby Buddy is a free, clinically informed app operated by Babyzone, supporting families from pregnancy through a child's second birthday. Its content is written at a reading age of nine and works offline, so it stays accessible regardless of a family's literacy level or data access. It combines a personalised daily programme of tips with a video library and a confidential 24/7 text support line, and is endorsed by multiple UK medical bodies including the Royal College of Obstetricians and Gynaecologists and the Royal College of Psychiatrists.